Extreme A&P Press Release

Extreme Awards & Personalization Announces Strategic Investment and Partnership to Serve Southeast Customers

June 28, 2016

ARDEN, NC -- Almost two years into its business transformation,Extreme Awards & Personalization is pleased to announce a strategic investment and partnership to enhanceitsproducts and services. The company serves corporate, competition, and charity customers in the southeast who use custom awards, personalized corporate merchandise and signage to create brand fans and ambassadors.


Organizations today are working harder than ever to win and keep customers, employees, and donors. Personalized awards and recognition programs are a simple, low-cost way to honor or reward high achievers and increase their engagement. Consider the following:


Corporate: Spending just one minute recognizing an employee drives 100 minutes of extra initiative. In addition, four out of five engaged employees are willing to serve as brand ambassadors, recommending their corporation’s products and services to others. Source: Accumulate.


Competition: Sports trophies justly honor exceptional athletes, and participation trophies can encourage younger athletes to stay the game and develop skills, teamwork, and problem solving.


Charity: Recognizing donors can decrease industry-average attrition rates of 57%, significantly impacting the bottom line. Source: CauseVox.


Extreme Awards & Personalization recently invested in a GoVivid Breeze™ UV LED printer to expand its production capabilities and support its customers in their efforts to run and grow their businesses. The new printer enables customers to move beyond plastic and metal toproduce full-color products on innovative materials.


The company also announces a strategic partnership with regional powerhouse, ImageSmith, a full-service printing and marketing services firm. The two sister companies are located side-by-side in Arden, North Carolina, providing customers with easy access toone-stop shopping for all their printing, marketing, and awards needs.


Extreme Awards & Personalization was formed in 2014, when Patricia Lähepelto, the former marketing communication head of a global manufacturer, purchased engraving technology assets to build a new company. The company’s full product offering is available online at www.extremeap.com.


“Our goal is to serve the southeast market with a broader range of recognition and awards products and a more consultative approach than traditional awards &engraving companies,” says Lähepelto. The daughter of ImageSmith CEO Mary Smith, Lähepelto is a life-long Asheville resident with a strong commitment to the community. She personallyworks with customers to design awards that meet their brand requirements and budget and oversees the team that manufactures them onsite.


About Extreme Awards & Personalization
Extreme Awards & Personalization empowers corporate, competition, and charity customers to create brand fans and ambassadors through the power of recognition. The company offers a full product line of customizable, personalized awards, trophies, plaques, name badges, plates, signs, engraved products, and more.


Extreme Awards & Personalization is the sister company of ImageSmith, Western North Carolina’s premier printing and marketing firm. The two companies are co-located in a 21,000-foot production space in Arden, NC. Extreme Awards & Personalization is a woman-owned local manufacturing company serving customers in the southeast U.S.


For more information, please contact:
Extreme Awards & Personalization: Jorja Smith, Operations Manager, 828-684-5348 or jorja.smith@extremeap.com. Website: www.extremeap.com

Extreme Awards & Personalization: Patricia Lahepelto, General Manager, 828-279-6340 or patricia.lahepelto@extremeap.com. Website: www.extremeap.com

ImageSmith: Mary Smith, CEO, 828-684-4512. Website: www.imagesmith.com.
GoVivid™  Website: www.govividusa.com

Photos available upon request.